Some of the speakers included Alvin Speights, Tricky Montgomery, Hotep, Cirocco, DJ T-Rock, Johnnie Cabbell, Delaney "Music Jones" Douglas, Dub-G, Kevin-Jive Records and many others. Each of the speakers were candid in sharing their own experiences with the audience. Panelists mentioned the need for emerging recording artists, songwriters and music producers to have a positive mental attitude and the no can loose mentality. Additionally, speakers talked about building your team which may include a music manager, entertainment attorney, accountant and marketing staff.
Johnnie Cabbell and DJ T-Rock shared how you need to penetrate the inner circle of the music industry if you are going to realize major commercial success. Kevin from Jive Records chimed in and discussed that whenever you're new to a city/market that you need to "check in." By checking in he means that you need to identify who the tastemakers are in a particular market. After you identify the tastemakers then you show respect by contacting them at letting them know you are in their city and look to do good business with them and others.
DJ Nez kept the music going all night. Lyrical Preacher, Cool Water and Malachi were recognized for their continued efforts in self-branding, marketing and promotions online and off. Streettalk, S.I.R., Makin” It and Roc-Harder Magazines all made a big splash at Step Ya Game Up.
The sentiment among the speakers for Step Yah Game was -THINK, PLAN, EXECUTE!
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Africa's Music Business Grows
Real Music Business Education
Music Business Videos
Music Business Economy
Music Business Career Goals
Passing Up Music Business Money
Music Business Remember Me
Truth about Music Conferences
Saving the Music Business
Are You in the Music Business?
5 Music Business Mistakes by Kevin Black
Music Business Profit Don't Be Ashamed
Music Business Trends, Does Music Suck?
