Music Marketing Requires Consistency

MUSIC MARKETING CONSISTENCY

Consistency normally always pays off. I said normally, because if your message or brand building is consistently wrong you may not get your initial desired results. By being consistent and persistent you’ll undoubtedly learn and improve your process. If you’re wise you’ll adept and adopt the necessary changes to grow your music business as you continue your music marketing campaign.

Two simple methods of building your music business through a consistent music marketing campaign is by sending regular relevant emails to opt-in subscribers and distributing the same flyers to the same people on an ongoing basis.

MUSIC MARKETING WITH EMAILS

You’ll need to get some form of email list builder. You can find one that’s best suited for your music business and executing your music marketing campaign by typing in email list builder or email campaign in Google, Yahoo or MSN Search Engines. If you’re on a limited budget you may want to use an email list builder by way of a group. Yahoo, MSN and Google all offer groups you may set-up for free using their service. These groups are often limited in function compared to commercial email list builders you may pay for, but will serve your primary focus of helping you build your music business and execute your music marketing campaign by giving you the ability to send regular relevant emails to opt-in subscribers.

MUSIC MARKETING WITH FLYERS

While the Internet and other forms of electronic communication become the preferred method of building your music business, paper flyer's may still be very effective in executing your music marketing campaign. Assuming your flyer's are well designed, meaning they quickly grab your target (niche) markets attention, are easy to read and have call to action, they’ll bring you positive results by following these basic techniques.

• Create a list of brick and mortar (physical) locations were you may leave your flyer's within a thirty (30) mile radius of your home or office.
  
  
  
• Deliver a stack of flyer's, between 50 to 100. This gives the impression your flyers are being picked up and causes other people to pick them up. Plus your don’t want to clutter the area with your flyer's, it makes you look unprofessional.
  
  
  
• Revisit these locations about twice a month to restock your flyers. It’s a great idea to get friendly with the workers both owner/operators and staff, as it decreases the likelihood they’ll immediately trash your flyer's.
  
  
  
• You’ll want to attend two to four events per month where your target (niche) market will be. Distribute your flyer's at these events, especially during the spring and summer months.
  
  

Within three to twelve months you should see some results. At a bare minimum you have a systematic formula or process for consistently building your music business and executing your music marketing campaign on a regular basis.

For further details on how to grow your music business or execute your music marketing campaign download all of the Music Industry Connection Ebooks.

Download the Atlanta Music Industry Connection Ebook by JaWar

Download the Los Angeles Music Industry Connection Ebook by JaWar.

Download the Truth about Record Pools & Music Conferences, Talent Shows & Open Mic Ebook by JaWar.

You may also schedule one-on-one phone consulting time with JaWar. Contact Hasson at 404-964-1880 or the Music Industry Connection Corporate Office at 800-963-0949.

Music Business - Outside Looking In

For someone from the outside looking in or someone new to the music business, the music industry may seem like all fun and games, riches and fame this of course is far from the truth. The reality is no matter how hard your try you will not be able to please everyone all the time. By attempting to do so you run a serious risk of becoming confused and losing your way, rendering you ineffective and inefficient to yourself, family or community let alone the industry.

Below you'll read two messages on the music business. The first message was sent to me via my myspace page. To ensure you are not able to identify the person or their company I changed some of the information in their correspondence to me. You'll also find the text that I changed in bold for clarity. Last I corrected the spelling of my name as originally posted in their message from jawar to JaWar. Other than that their message is in tact as they sent it to me.

DeAngelo Muhammad, CEO, Da Real Hometeam has made over $10,000 using the Atlanta Music Industry Connection Book. It should be noted that the message below didn't come from him, but from someone else who has made at least that amount of money from the Atlanta Music Industry Connection Book.

There is much that may be learned from this post. Read the information carefully, share it with your business partners and learn from my experience, so you may build a solid music business. Your comments are encouraged.

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Hello JaWar, (John-Not Real Name) here,just wanted to let you know,it amazes me that you have never place (my company name- intentionally left out) ent events on any of your things,we are a very successful companythat is constantly growing,i never ask anything of you ,only given,i gave you a deposit of 50 dollars in good faith,for future business,but we never did anything,with that,(not your fault )i purchase quite a bit of books from you and wrote the check for you,not that i thought i needed the books but because i wanted to help and support you around world(by the way our first event this year in (a city in the south-city name left out on purpose), we sold every last one)now leaving (another city- original name left out on purpose) audition and (another city- original name left out on purpose), wanted to get more books,but decided not to,why?glad you ask,i see and talk to people you promote and support and they have told me they give you nothing,but you guys have a good relationship,so you promote them,i know i dont get to your events,but we try and support you finanially,but we get no love,i am not asking for favors but you get our emails,you would think you have some love for us some times,dont get it twisted,we made money off the book,but at the same time we are promoting JaWar,we are a self made company,that have now moved to (an upscale part of Atlanta- the section was changed on purpose), with some major players,so we are doing great,we have our conference at the (hotel name changed on purpose) (sure you know about that,(this summer-month and date changed on purpose) almost sold out at ($$$-exact amount changed on purpose) per person(only invited (a limited number- exact number left out on purpose) people)are we not getto enough or street enough or what,why are we not part of your click,you are a part ours,because we sold your book,people relate us to JaWar,whats wrong with this picture,i very rarely check this myspace,my staff do so,so if you would like to respond this please do so at my email (JaWar intentially removed the email address)
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MY MUSIC BUSINESS RESPONSE

Greetings (John-not real name),

Thank you for the correspondence. It is great to know you and your company continue to move forward. May you continue to enjoy the fruits of your labor.

Your company was included in the Atlanta Music Industry Connection Book at no charge. Even after telling me you made $10,000 from just one client because of my book it took you over a year before you decided to do business with me. While we had no formal arrangement it would have been great if you were to give a financial token of appreciation by sending my company a referral fee, a standard business practice. This helps keep the Atlanta Music Industry Connected in a way that we can all benefit financially and ensures our long-term growth. At bare minimum I'd ask you to give my company the opportunity to further promote your business, yet you declined to entertain the discussion.

On several occasions I've asked you to participate in the Music Therapy 101 Music Business Workshops at the public library. It was yet another way to promote your business as well to give back to others who find themselves not able to pay some of the fees normally associated with a larger music conference. However, to date you have never attended nor participated in any of the Music Therapy 101 Workshops, Seminars nor promoted them through your network of music business professionals or aspiring artists, producers and managers, etc.

You did purchase a number of books from me, but low-balled me on the existing wholesale price. Within the same breath you asked me to purchase a $20 ticket to attend your event. Reducing the monies my company would have made from the sell of the books even lower. I didn't consider this good business, but I'd much rather have a happy client than haggle.

After writing and publishing three music business books, an audio book, organizing the longest running music business conference and workshop series in Atlanta, Music Therapy 101 and including you in the Atlanta Music Industry Connection Book at no charge you have never asked me to participate in any of your events. For this reason I am not sure. However, with my past and existing contributions to the music industry at large and the Atlanta Music Scene in particular it would seem fitting you would ask me to participate as a speaker, as I have ask you to participate in Music Therapy 101.

As you read the details below that you received via your Myspace Page you will notice several links. The link going to (one of my sites-site name left out on purpose) has your (event-changed on purpose) listed. Including a direct phone number were people might call for more details. Ironically enough this was done prior to you sending your myspace message.

START MYSPACE MESSAGE

I'm here to help you make money online in the music business. By reading through the websites below you have the opportunity to learn how to make money online. By visiting the sites below you'll get updates to future music conferences, talent shows, open mics and relevant information to help you make money online and boost your music career.

After the music it's about the money! Get paid, make money online in the music business.

Join the email list on each site to stay updated on new ways to make money on the Internet and how to boost your music business. Link to the sites below.

Want to Make Money Online? Click Here www.moneygoldmine.blogspot.com Remember to link to this site from your myspace or official web page.

Want to Perform and Network with Music Industry Professionals in the "A"? Click Here www.atlantashowcase.blogspot.com Remember to link to this site from your myspace or official web page.

> Want information on the music business? Click Here www.gojawar.blogspot.com Remember to link to this site from your myspace or official web page.

Want to Updates on Future Music Conferences? Click Here www.mymusicconference.blogspot.com Remember to link to this site from your myspace or official web page.
END OF MYSPACE MESSAGE

It appears as though we have some fundamental differences in how business should be done. At minimum there has been miss communication. Now that we have begun to flush out our concerns, perhaps we can move forward in a way that is mutually beneficial to the music business at large and to our businesses in particular.

If I have not addressed any of your concerns or you would like for me to revisit my comments do not hesitate to contact me. I'm an email or phone call away. I may be reached at 678-887-….

How would you like to proceed from here?

Eternal Success & Hotep,
JaWar

SPECIAL NOTE: Using ALL CAPS IS LIKE SCREAMING AT SOMEONE. I adjusted your message (above) to remove ALL CAPS, so it may be easier for you to read referring to your original message.

Is Burnlounge Going to Burn Up?

Burnlounge has recently found itself in the hot pan with the FTC. I'm interested to know what you think about Burnlounge.

I operate a Burnlounge Store at burnlounge.com/familytree. This is only one of my many business ventures and ways that I make money online.

Please post your comments about your Burnlounge experience and if you think Burnlounge will crash and burn?

Do You Need a Music Manager in the Music Business?

After hearing me speak at the 2007 SMCF Music Business Conference in Charlotte, NC, an aspiring artist contacted me in search of a music manager. I suggested she download either the Atlanta Music Industry Connection or Los Angeles Music Industry Connection Music Business Books, as I dedicated a chapter to music managers and it would help her qualify a potential manager.

WHY DO YOU NEED A MUSIC MANAGER?

I asked the young lady why she thought she needed a music manager. She said she had been booking her own shows, printing her own CDs, paying for her own studio time and marketing herself for almost ten years, but her career didn’t seem to be moving forward in the music business and a music manager could help her become successful. I congratulated her on her work ethic and tenacity then assured her she was on the right track, but a music manager wasn’t what she needed at this time. It was apparent the artist didn’t need a manager, as her career hadn’t developed to that point. Everything the artist was doing was what she was supposed to do as an aspiring singer/songwriter/artist.

DEFINE MUSIC BUSINESS SUCCESS

She said she wanted to be successful in the music business. I asked her to define success in the music business in her own words. The artist defined success as the day she signed that big record deal, when she signed her name on the dotted line. What you need is a music business consultant, advisor and/or coach at this stage of your music career. You need someone who will give you unbiased information about the music business, someone who will monetize your web presence (make money online). You need someone who will help you map out a course and plan of action to achieve your goals and realize your potential.

WHAT IS MUSIC BUSINESS SUCCESS?

Success in the music business shouldn’t be defined as the day you sign a big record deal. Unfortunately, in today’s music business environment signing a big record deal could actually have a negative impact on your music career.

HELP IN THE MUSIC BUSINESS

With your continued work ethic, tenacity and talent I may be able to help you achieve your goals and realize your potential. I make no guarantees or empty promises that you’ll get a record, distribution, music publishing or music licensing deal in the music business. You’ll receive information and education that will give you a realistic viewpoint of the music business. You’ll get an action plan that will allow you to measure your success.

“Are you ready to further commitment and move to the next phase of your music career?” I asked. The young lady said yes. Contact Hasson at 404-964-1880 or Music Industry Connection, LLC at 800-963-0949 to schedule consulting time with me, so I may help you achieve your goals and realize your potential in the music business.

You Need a Music Business Plan

CREATE A MUSIC BUSINESS PLAN

Your music business plan should outline your purpose, goals, mission and objectives for being in business. It should give a time line for accomplishing certain goals and objectives. Your plan should state how much money you need to start (capital investment), how much you need to stay in business (operational or fixed cost) and the amount of money you’ll generate in gross and net profit (earnings or revenue).

MUSIC BUSINESS TIME LINE

Your music business plan should have a time line for accomplishing various goals and objectives and generating certain amounts of money. You’ll want to factor in your time line what to do when your music business starts generating more money. Your plan may include penetrating new markets. Meaning you may move in natural progression from local to regional, then national to global. You may decide instead of attempting to reach a global market, it’s better to stay regional, but add new products and services to your music business, in essence becoming a one-stop shop for new and existing clients.

ARE YOU IN THE MUSIC BUSINESS?

By doing the basic things already mentioned you would have done more than 80% of the people I come in contact with who say they are in “the industry.” These are the same people I see quarter after quarter at music conferences, music showcases, open mics and music business networking events, yet their businesses don’t seem to grow. Worse yet their music business is failing because they don’t have a well thought out music business plan and those that do begin to rise to the crème of the crop.

In my humble opinion you’ll go further with faith, a well thought out business plan and tenacity than you will with rough talent in the music business.

SPECIAL NOTE: Your music business plan should be heavily weighted on e-commerce, Internet Marketing, m-commerce and monetizing your web presence.

SCHEDULE consulting time with JaWar to create and implement your music business plan and start monetizing your web presence today. Call 800-963-0949 or contact Hasson at 404-964-1880.

Music Business Success Is A Journey

To ensure your music business has the best chance for success, you must plan, execute, promote, continue to learn about the business and network. Music Business Success is a Journey.

As you continue to read these blogs you’ll learn a number of significant techniques on planning and execution that will help your music business grow. There are a number of opportunities and resources to promote your music business, boost your music career, learn about the music industry and network with power players.

Everyone in the music business should have some knowledge of music marketing. So significant the subject, I’ve dedicated a blog to it. Visit Music Marketing to get tips, resources and practical information to help promote your music and build your music business.

Technology and new media continue to have a significant impact on your lives and the music business. You can stay in the loop by regularly attending music conferences, and reading Music Industry Connection Books. I’ve been able to sustain solid music business relationships by regularly attending music conferences like Music Therapy 101. Music Therapy 101 is a music business conference and seminar series I started in 1998 while a college student on the campus of Clark Atlanta University. The Truth about Record Pools & Music Conferences, Talent Shows & Open Mics is one the Music Industry Connection Books I wrote to help you learn how to benefit from music conferences and music showcases in the music business. By using the information and contacts in my books you should not only continue to build your brand but think of a number of ways to make money in the music business.

Visit Make Money Online Goldmine Blog and get details on how to make money online.

In addition, to music conferences, music showcases may be excellent for performing and networking with other music business professionals. For a list of places to perform visit Atlanta Music Showcase. By using these resources you significantly improve your chances for success in the music business.

Music Business Success is a Journey.

You Could Win in the Music Business If…

You could win in the music business if you maintain your health.

You could win in the music business if you have a clear, specific and deliberate vision, goals and objectives.

You could win in the music business if you set a specific and definite date that you’ll accomplish your goals.

You could win in the music business if you write your plan on paper.

You could win in the music business when you download, read and take immediate action from the information found in the Atlanta Music Industry Connection Book by JaWar.

You could win in the music business if you recite your plan daily when you wake up and right before you rest.

You could win in the music business if you are obsessed with your success.

You could win in the music business if you’re willing to contribute to the industry.

You could win in the music business if you’re willing and able to help others achieve their goals.

You could win in the music business if you’re willing to help others realize their potential.

You could win in the music business if you work like you don’t have a team, but build a team that sees your dream.

You could win in the music business if you’re willing to take calculated risk.

You could win in the music business when you download, read and take action from the information in the Truth about Record Pools & Music Conferences, Talent Shows & Open Mic Book by JaWar.

You could win in the music business if you get up before the competition and go to bed after them (the early bird gets the worm).

You could win in the music business if you make it a priority to create and sustain harmonious relationships.

You could win in the music business if you’re willing to unselfishly give to others.

You could win in the music business if you dedicate time, energy and positive thinking to your cause.

You could win in the music business when you download, read and take action from the information in the Los Angeles Music Industry Connection Book by JaWar.

You could win in the music business if you are able to create your future.

What do you want from the Music Business?

At a music business conference in Charlotte, NC I had the opportunity to speak on two panels. During one of the Q & A sessions a gentleman said he wanted to know how he could get in front of the people that matter. He said he was doing all the street promotions, passing out flyers, performing at shows, selling his music in stores, out the trunk of his car and over the Internet, etc.

I asked the gentleman what was his true motivation for creating music and being in the music business. I suggested that he not respond to quick, that he take a moment and really consider why he was in the music business. After a brief pause, he said his primary reason for being in the music business was to feed his two kids (children). I responded that is admirable of you, to be in the music business to want to feed your two children. Continue doing what your doing, after all the people that really matter or the buying public, your fans, because they are the ones who are putting money in your pocket, so you can accomplish your primary goal of feeding your two children. The fans are the ones that buy your CDs, mp3 downloads, t-shirts and concert tickets, not the panelists or music business professionals.

After listening to my response the gentleman said yeah that’s cool, but how do I really get out there, how do I get known? I said “ohhhhhhhhhhhhhhh you want to be famous. That is truly your primary reason for being in the music business. Why are you BSing yourself? Why are you trying to BS me? Why are you BSing everyone at this music conference?” He smiled and everyone in the room started to chuckle. Listen up I said, neither I nor any of the music business professionals at this or any other music conference can help you until you start being real with yourself as to your true intentions and involvement in the music industry.

Unfortunately, like many others you equate fame with fortune, riches and everlasting wealth, but this is far from the truth. If you start with clearly identifying why you are in the music business then I may be able to help you accomplish your goal if that is to make money in the music industry. My focus is on Internet Marketing, E-Commerce, Strategic Planning and Street Promotions. Essentially, I help you monetize your online and mobile presence. Visit my website and blogs at moneygoldmine.blogspot.com, makemoneyselfpublishing.com, and gomusicconnection.com to get started.

Time will tell if the gentleman takes my advice. Time will tell what his true intentions are. It is better to be upfront with yourself as this ensures your are more productive in accomplishing your goals and objectives in the most time efficient manner possible. The moneygoldmine.blogspot.com site is an excellent source of information about how to make money online.