At a music business conference in Charlotte, NC I had the opportunity to speak on two panels. During one of the Q & A sessions a gentleman said he wanted to know how he could get in front of the people that matter. He said he was doing all the street promotions, passing out flyers, performing at shows, selling his music in stores, out the trunk of his car and over the Internet, etc.
I asked the gentleman what was his true motivation for creating music and being in the music business. I suggested that he not respond to quick, that he take a moment and really consider why he was in the music business. After a brief pause, he said his primary reason for being in the music business was to feed his two kids (children). I responded that is admirable of you, to be in the music business to want to feed your two children. Continue doing what your doing, after all the people that really matter or the buying public, your fans, because they are the ones who are putting money in your pocket, so you can accomplish your primary goal of feeding your two children. The fans are the ones that buy your CDs, mp3 downloads, t-shirts and concert tickets, not the panelists or music business professionals.
After listening to my response the gentleman said yeah that’s cool, but how do I really get out there, how do I get known? I said “ohhhhhhhhhhhhhhh you want to be famous. That is truly your primary reason for being in the music business. Why are you BSing yourself? Why are you trying to BS me? Why are you BSing everyone at this music conference?” He smiled and everyone in the room started to chuckle. Listen up I said, neither I nor any of the music business professionals at this or any other music conference can help you until you start being real with yourself as to your true intentions and involvement in the music industry.
Unfortunately, like many others you equate fame with fortune, riches and everlasting wealth, but this is far from the truth. If you start with clearly identifying why you are in the music business then I may be able to help you accomplish your goal if that is to make money in the music industry. My focus is on Internet Marketing, E-Commerce, Strategic Planning and Street Promotions. Essentially, I help you monetize your online and mobile presence. Visit my website and blogs at moneygoldmine.blogspot.com, makemoneyselfpublishing.com, and gomusicconnection.com to get started.
Time will tell if the gentleman takes my advice. Time will tell what his true intentions are. It is better to be upfront with yourself as this ensures your are more productive in accomplishing your goals and objectives in the most time efficient manner possible. The moneygoldmine.blogspot.com site is an excellent source of information about how to make money online.
