MUSIC MARKETING CONSISTENCY
Consistency normally always pays off. I said normally, because if your message or brand building is consistently wrong you may not get your initial desired results. By being consistent and persistent you’ll undoubtedly learn and improve your process. If you’re wise you’ll adept and adopt the necessary changes to grow your music business as you continue your music marketing campaign.
Two simple methods of building your music business through a consistent music marketing campaign is by sending regular relevant emails to opt-in subscribers and distributing the same flyers to the same people on an ongoing basis.
MUSIC MARKETING WITH EMAILS
You’ll need to get some form of email list builder. You can find one that’s best suited for your music business and executing your music marketing campaign by typing in email list builder or email campaign in Google, Yahoo or MSN Search Engines. If you’re on a limited budget you may want to use an email list builder by way of a group. Yahoo, MSN and Google all offer groups you may set-up for free using their service. These groups are often limited in function compared to commercial email list builders you may pay for, but will serve your primary focus of helping you build your music business and execute your music marketing campaign by giving you the ability to send regular relevant emails to opt-in subscribers.
MUSIC MARKETING WITH FLYERS
While the Internet and other forms of electronic communication become the preferred method of building your music business, paper flyer's may still be very effective in executing your music marketing campaign. Assuming your flyer's are well designed, meaning they quickly grab your target (niche) markets attention, are easy to read and have call to action, they’ll bring you positive results by following these basic techniques.
- Create a list of brick and mortar (physical) locations were you may leave your flyer's within a thirty (30) mile radius of your home or office.
- Deliver a stack of flyer's, between 50 to 100. This gives the impression your flyers are being picked up and causes other people to pick them up. Plus your don’t want to clutter the area with your flyer's, it makes you look unprofessional.
- Revisit these locations about twice a month to restock your flyers. It’s a great idea to get friendly with the workers both owner/operators and staff, as it decreases the likelihood they’ll immediately trash your flyer's.
- You’ll want to attend two to four events per month where your target (niche) market will be. Distribute your flyer's at these events, especially during the spring and summer months.
Within three to twelve months you should see some results. At a bare minimum you have a systematic formula or process for consistently building your music business and executing your music marketing campaign on a regular basis.
For further details on how to grow your music business or execute your music marketing campaign download all of the Music Industry Connection Ebooks.
Download the Atlanta Music Industry Connection Ebook by JaWar
Download the Los Angeles Music Industry Connection Ebook by JaWar.
Download the Truth about Record Pools & Music Conferences, Talent Shows & Open Mic Ebook by JaWar.
You may also schedule one-on-one phone consulting time with JaWar. Contact Hasson at 404-964-1880 or the Music Industry Connection Corporate Office at 800-963-0949.
