Soul Commune's Music Business

In April 2008 I posted a music business forum on Soul Commune a social networking community for Soul Music Fans and Professionals. Below you'll read much of what was included in my original forum post. The reason I share this forum with you is the discussion that comes after my post is compelling to say the least.

As always I'm posting this because I am believing that you may be able to benefit from my own experience in the music industry, so that you may achieve your goals and realize your potential of greatness. I look forward to reading your comments and suggestions.

It's always cool to know how you found what you found and why you found it?

I heard about Soul Commune from a few people, but after seeing a badge on one of Nikki Andre's other webpages I decided to give it a visit, especially since I'm wanting to meet, greet, network and do business with new and exciting people. How did you find Soul Commune?

CLICK HERE to read the full discussion that is extremely compelling.

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Are You in the Music Business?

A music business forum was started by JANIECEE on Soul Commune that asked questions about the importance of first week music (record) sales/sells. The questions were in response to a video that Jermain Dupri, CEO, So So Def Recordings/Productions and multi-platinum recording music producer/songwriter posed. Below are my responses to the questions.

As always family I'm sharing this with you because you may be able to benefit from the information you read. If nothing more it may spark your own creative imagination. I look forward to your comments, questions, concerns and constructive criticism. This music business is what we make it.

"WHY DO YOU WANT TO BE IN THE MUSIC INDUSTRY?"

GOJAWAR.COM -I got involved in the music industry (business), because as a teenager when investing my own money into my craft I wanted to know how I could get back the money I invested and possibly make a profit. I remain in the music industry as a way of natural progression within the business. For instance, starting as a writer/artist to music producer, then music showcase and music conference organizer to that of a speaker, newspaper publisher which has brought me to author/book publisher, business consultant/coach and motivational speaker.

I enjoy music and the business behind it. Since, I am believing that great music and recording artist deserves the best chance as any other music for having commercial success I have made it a point to educate and motivate others so that their music may be heard by new and existing fans. This is my way of doing instead of complaining about the state of the industry or that of the mainstream media machine.

The conversation of first week sales/sells is almost a moot point given that most recording artist are independent (outside that of the major music label machine). What does become important for most recording artist and their team is the marketing and promotions of the artists brand and image. If I'm not mistaken KRS-ONE once said "promote your image; don't promote your record, records come and go and get collected." In this point I overstand that if one properly markets and promotes their image or brand then when it's time for a new record, single or song to be release one's core fan base will flock to support it because they for the most part know what their going to get. As a personal testament to this whenever I hear that Sade has a new release I buy it without question, because I've bought into her brand or image. I've yet to be disappointed.

"Do you feel the sales are so important because thats what is constantly placed in the media and in Billboard magazines?"

GOJAWAR.COM - I think sales/sells are important because the music industry is a business and any business to stay afloat must generate enough sales to earn a profit to justify its' existence. Once sales don't meet expectations to cover business operating expenses and the monies invested for a particular project that business can not justify being in business for to long, it will be forced to shut down. This has happened, is happening and will continue to happen it's a natural part of the life cycle -growth, maturity and decline.

Additionally, we would be reminded that first week sales/sells are really only important to a release from a major label recording artist, as independent recording artist don't have the pressure from the food chain of shareholders of major corporations often breathing down their neck (expectations to sale/sell large quantities of music in the first week release). Now that's Industry Pimping!

5 Music Business Mistakes by Kevin Black

Today I bring you my response to Kevin Black's five (5) mistakes artist make when getting into the game [music business]. Each number indicates the mistake Kevin stated, then you'll read my response.

The original post may be found by clicking here. I'm sharing this information because I think you'll find wisdom, resources and information that may help you through your own journey of success. As always your comments, concerns and feedback are welcome. Remember to share this music business blog with others in your network by using the share this button to the top right of the screen.

1. Not enough funding.

GOJAWAR.COM I'm one of the first to admit that all businesses need money to operate and often grow. However, it has been my experience that people just starting out need a burning desire, a practical written plan and the ability to execute that plan daily. Often people don't have a real clue on what to do with money if they were given it. For instance, if you were to ask most people who are knew to the music business how much money do they need, they'll often say as much as I can get. That would often signal to an investor that you haven't done your research on your industry, market or business. I'm one of the first to admit that all businesses need money to operate and often grow, but for many they need a burning desire, practical plan and the ability to execute that plan daily before getting an injection of money or they run the risk of doing what so many people have done BLOW IT on &ull*hit!

2. Trying to hang your hat where you can't reach it.

GOJAWAR.COM -I'd prefer to ask Kevin Black what this meant versus trying to assume.

3. Lack of information is what kills them and not knowing that every mistake costs. If you have the wrong address on a package that stamp cost you $1.35, and when it comes back you have to rewrap it and send it out again. In the music game every mistake costs money.

GOJAWAR.COM -Please refer to my response to question one as I think it speaks to this statement as well.

4. Promoting to your friends. Your friends will tell you anything e.g., "Oh, that s**t is hot!" then they don't even want to buy it they want that s**t for free!

GOJAWAR.COM -This is an unfortunate truth that so many people are a victim of. We all like to know that we are doing something good and great. We all want to know that others feel what were saying and represent, but this becomes very different in the course of doing business. It's not about people stroking are eagles, but giving us genuine feedback and constructive criticism. Unfortunately, many artist are very sensitive and can't stand it when someone tells them their craft needs work or they are as great as they thought.

5. The final one I would say is mostly people start without a distribution deal and I think you need a distribution deal before you start. A distribution deal is someone who houses your product and puts it in stores for you.

GOJAWAR.COM -There are a number of artist who may get a distribution deal with their artist own/operated music label through a number of independent distribution companies, but having distribution doesn't help if no one knows that your music is available and where they may get it. It would seem that artist own/operated music labels would put together a marketing plan and budget and work their project from this point and sell their music at shows, tv and through the 80+ Digital Distribution Companies found in the Los Angeles Music Industry Connection Book. As their brand and fan base begins to build they may take that formula, system and procedure and replicate it in other cities. When it's time to revisit the city it may make sense (cents) to seek some form of distribution.

However, with the advent of the Internet and mobile digital delivery the music business has changed and music labels need consultants and team members who are positioned for this change with extensive knowledge and resources on Internet marketing, seo (search engine optimization), monetizing (making) one's Internet presence and execution of such a plan. If you are a music label seeking to advance your company and take advantage of such knowledge and expertise CLICK HERE.

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Music Business Profit Don't Be Ashamed

In replying to a music business forum about Who Owns the Music originally started by Allen Johnston Sense L stated "You're always concerned about that profit boooi. (jokes)" Sense was referring to me (JaWar) in this statement. Below is my response to Sense's statement.

As always I look forward to your comments, responses and constructive criticism.

I'm concerned about eating and not being homeless anymore. When I gave the information away without disregard as to payment people not only didn't pay me, worse yet they didn't use the information that I was sharing.

I realized something interesting about the human psyche we value things more when we have to give something up in return for it. Additionally, I operate a business not a foundation or non-profit, so without question I am concerned about payment. After all if one were to use the information, resources, tools, guidance, websites, blogs, books, videos and coaching/consulting they are being provided they stand a good chance of generating income for themselves and their families in the form of residual/passive income.

Rel of Trak Atiks Music, LLC is one of many of those people, click here for full details.

Should Allen, I and others who provide such information to help creative talent become rich and famous not be compensated?

While I believe your comment to be one of fun and without ill intention there's always a bit of truth in comedic commentary. Additionally, if you said it there's probably many others who are thinking it, yet have remained and will remain silent. It was "JUST" that I presented the other side of the coin for those who read what has been written.

GOJAWAR.COM

Urban Music Business Trends

25 Eight Squad's, Stealth asked where is Hip Hop and R&B (Urban Music) going in the next decade from 2008 in a music business discussion online? I took a stab at his question. My response may shock you a little.

As always I look forward to reading your comments, concerns, suggestions and constructive criticism. Feel free to forward this link and/or blog about it and include it in your correspondences with others. The more that know the more we grow. :-)

When you read Industry Pimping, the Music Industry Connection Book Series and Lease Beats Make Money then you're in for a serious awakening of sorts on how you may position yourself to emerge as a trend setter instead of a trend follower.

Everything has a Life Cycle of maturity, growth and decline. Music is a part of the everything therefore it too will continue to mature, grow and decline.

What we will hear is current sounds being forged with older ones to create new ones. New genres continue to be developed per the cycle I just mentioned. Part of the question of what will music sound like in the next decade is directly related (I'm assuming) to what commercial viability these new sounds or genres will have? I am believing that their will be extreme commercial viability for those musicians, recording artists, music producers/composers, singers and songwriters who carve a niche for themselves and give their niche (audience/listener/client) what they want, when they want, how they want it and at the price they want it.

Those people that have a burning desire, a practical written plan and execute that plan daily will most likely see a long and prosperous music career in the music business. Creative artist, musicians and songwriters, etc. that speak to the human existence do so in the vein of "What's Going On?" The lyrics are as much of a reflection of the time as the music (drum). As food, fuel and other consumer goods/services price points continue to rise globally faster than that of our incomes (revenue streams) and human suffering continues I think you'll have more genuine musicians, songwriters and artist who speak to that experience. Out of that you'll have more music that people can feel. People are searching for something more in life/existence and in music.

What I have stated may seem to be a bit off topic, but if we remember when Rap/Hip Hop Music started in New York it started because it spoke to the needs of people who were suffering and wanted to convey/relay "The Message." It started because people were searching for something more genuine that spoke to their experience. Rap/Hip Hop Music borrowed from the old sound of its day -Disco, Poetry/Spoken Word and others and forged a new sound. Will Hip Hop stay dry? Maybe it will depending on who you ask and their definition of Hip Hop.

The human experience through music is part of everything and everything has a Life Cycle of maturity, growth and decline. Music is a part of the everything therefore it too will continue to mature, grow and decline. Be part of the new sound that will emerge in music.

Music Business Do For Self

Have you ever been disappointed at a music conference, music business networking event or music showcase? Have you ever been signed to a major record label and thought they were doing their job correctly to market and promote your music? Have you ever thought a music business or music industry professional was doing you wrong?

If you answered yes to any of these questions what did you do?

Did you complain to everyone you knew and even those you didn't? Did you kick and scream like a child? Did you come up with a plan to create your own so you could mind your business and I mean mine your business, mind you? Did you learn to DO FOR SELF in the music business or did you just complain and kept spending and investing money into someone else even though you thought they were doing your wrong and didn't have your best interest at heart?

SIR Magazine is a magazine dedicated to the independent entertainment professional community. It is published quarterly and features a number of genres. SIR Mag caters to both Hip Hop, Rap, R&B, Alternative, Rock, Pop, Gospel and Jazz. Additionally, SIR is open to covering other genres of music such as Reggaeton.

The reason this message was posted is because balance and an alternative voice should always exist. If an independent music label wanted to get coverage in both Ozone and SIR Magazine then it would mean greater coverage and would compliment their exposure.

I work with SIR Magazine so I may be partial to it.

Unfortunately, I was unable to attend this years music conference and award show [TJsDJs/Ozone Music Conference and Award Show 2008 Houston, TX]. However, I do know that putting on any type of event (production) is no easy task and takes the concerted effort of an entire team for its' ultimate success and/or failure.

In a sea of declining record sells, a down economy and rising fuel and food cost, bad blood often hurts sells even more. In addition, to the alternative I listed it would be wonderful to hear how this may be turned into something positive where we may all benefit.

ISIS wrote "What really does not make any sense is the fact that no one seems to take in to consideration that the magazine does not have any respect for the black community, the culture of hip-hop or any of the rappers."

GOJAWAR.COM -Perhaps this is reason enough for more people to create their own destiny and right their own ticket so to speak. It is best to put one's energy toward creating what they think will be the best case scenario for themselves, their family and community. Isis you have done this by creating your own social networking site. This gives you the type of leverage that becomes difficult to stop. You are using your voice/platform to share your message. Perhaps others who are disgruntled will do the same. [Now that's Industry Pimping!]



ISIS stated -"When was the last time you heard of Ozone Magazine doing something for the community?"

GOJAWAR.COM -I haven't, but the same may be said towards a number of people who look like me, yet have a wealth of fame and fortune in the music business community. As I get older I pray I become wiser. In that I've learned that the next person has a pair of shoes that I may not be able to fit, because either my foot is to small or to large for their shoe. Perhaps it's because their shoe fits around their foot just snug, so even if we wore the same shoe size my foot may be wider or thinner than theirs making it difficult still for me to walk in that person's shoes.

ISIS said -"We make it very easy for her to do the things she does because we will bitch and complain and then turn around and keep spending money with her."

GOJAWAR.COM -Isis you hit the nail on the head with this one. A slave will continue to complain to the very master that is enslaving them. While a free person will think, plan and execute with precision their freed reality. This is not to call J.B. a master or others who complain a slave. This is to point out that in a society dominated by greed and currency one of the best ways to show your disapproval towards any business, company, corporation and person is often not to invest or spend any more money with them. In fact it would be wise to learn to DO FOR SELF at all cost and put out that business by providing a better, more professional, efficient, effective and customer service based organization.

It will be wise to note, however that as you begin to see some financial light and fame in your business that you too will have some if not many who complain about your business. If it was easy after all everyone would be doing it. :-)

Family this post was in response to a lengthy blog by Isis, Founder, Word on the Streets (WOTS) Magazine. To read her full blog click here.

As always family I look forward to your constructive criticism, feedback and comments on the subject matter. Feel free to use the SHARE THIS TAB on the top right hand corner of this music business blog to forward this to others. The more that know the more we grow.

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Music Business Trends -Does Music Suck?

Stealth (25 Eight Squad) started a music forum discussion and asked some interesting questions that seem to be matters of the music heart, so to speak. Below are my responses to Stealth's questions. I'm posting this because I think you'll find some information or resources that may help you through your journey of success. As always I look forward to reading your responses.

Why do people continue to follow trends and not do what they feel?

GOJAWAR.COM -There are many people that don't follow trends and do what they feel. Some are very successful in their own right, yet don't get the national commercial exposure that others do, so you rarely hear about them. These people have the employee -owner/operator mentality. Other people follow the trends, because they are followers and have not yet learned to lead themselves. Additionally, they often have the employee mentality -do as you're told and you'll get a pay check (job: just over broke).

Why are labels so scared to sign different sounding acts?

GOJAWAR.COM -Humans are creatures of habit that often seek security, safety and stabilization in things. Humans run labels, therefore they seek security, safety and stabilization of those labels. Signing different sounding acts is not secure, safe or provides stability of the label (company/corporation) at least in the mind of many label executives therefore they are not eager to sign different sounding acts.

It is recommend that emerging and seasoned recording artist alike learn to start and run their own music label (company/corporation) and sign themselves to that label. In this instance they would not have to be concerned with being signed to another company (music label). Additionally, they would retain more of the net profits and have the ability to right off a number of business expenses and position themselves to generate more income than if they were merely signed to a label. To get started on this path you'll want to visit the following links -Industry Pimping, Music Business Blog, Lease Beats Make Money, Music Industry Connection, Music Business Videos.

When did music become just one thing or one sound?

GOJAWAR.COM -Music has always been colorful, dynamic and exciting. For a moment release yourself from the music business or music industry. Go outside and listen to what you hear. If you are in a city such as Los Angeles, Atlanta or New York you'll hear cars, buses, planes, trains, people, etc. If you are in a rural area you may hear birds, bugs, cats, dogs, cows, the wind, river or ocean. These are all sounds provided as a blessing to our ears (at least the natural ones) from the Most High. These sounds are diverse, dynamic, colorful and expressive.

Commercial music while seemingly singular when you often listen to commercial radio or watch music video channels is also diverse, dynamic, colorful and expressive with various sounds. However, you have to challenge yourself to find other music formats. As an example I listen to jazz, drum n' bass, classical, soul, alternative and other styles of music that I don't even have a name for. The point here is that you merely have to expand your own creative imagination and seek out those sounds that are different from what you are accustomed to hearing and even creating. As you do this you'll likely incorporate these different sounds into your own creative expression. Once you're team puts together your marketing plan and budget you may expose your sound to your existing and emerging audience that too may be asking "when did music just become one thing or one sound?"

Everybody damn near sounds like they have the same beats on their albums, saying the same shit... wheres the originality?

GOJAWAR.COM -Please reread my response to the previous question as I think it speaks to this question as well. Additionally, you'll want to visit the links in this message as they may help you with your music business and career.

Thank you for the excellent and timely questions.
GOJAWAR.COM

DJ in France Wants Soul Music

Greetings Family,

I came across this music business opportunity while on Soul Commune a social networking site dedicated to Soul Music and Fans.

DJ Vinnie V in France states "[I'm] Reaching out to all of the artists, soul music writers (magazines/blogs/websites/etc), fellow djs, soul music lovers... we need drops for our show. The Afternoon Groove Radio Show airs on broadcast radio in France and is webcasted on WEBR Fairfax Radio. It is also available as a podcast."

Vinnie V goes on to say "we are currently in negotiations to bring the sound to cellphones near u as well as further syndication penetration through two other premiere webstations." You may contact DJ Vinnie V at Afternoongrooveradio@yahoo.com.

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Isaac Hayes Missed by Music Business

Monday, August 18th at Hope Presbyterian Church, 850 Walnut Grove, Cordova, Tennessee from 11:00 a.m. to 2:00 p.m.

To celebrate Mr. Hayes' constant support of the Stax Music Academy and his Stax Records Legacy, the Hayes family, in lieu of flowers requests that donations be sent to the Stax Music Academy in Memphis, made out to Soulsville, 926 E. McLemore Avenue, Memphis, TN 38106. Please specify "In memory of Isaac Hayes."

Condolences may be sent directly to IKE at the following sources:
www.myspace.com/isaachayes3
www.dirtynthebeest.com
Cards may be sent to Ike Dirty and his siblings directly:

Isaac Hayes III

c/o Jo Blo Entertainment

P.O. Box 18900

Atlanta, GA 31126

This is provided courtesy of Dee Dee Cocheta, A.B.C. Associates PR & Marketing Firm, Official Publicist for Isaac "Ike Dirty" Hayes, III. She may be contacted at 404-423-5182.

Music Business Radio -Internet vs. FM

Below are my responses to questions asked by Nworcs Radio on a music industry forum. Perhaps there's something you'll be able walk away with here. As always I look forward to receiving your responses and constructive criticism.

START QUESTIONS HERE:

How can a new artist with low budget get his music broken?

RESPONSE: The artist must have a burning desire, a practical written plan and execute that plan daily. The artist should have great music and recurring budget. The artist may use a combination of offline and online marketing and promotions tactics and strategies including social networking communities, blogs, websites, Internet radio, email list and a host of other opportunities. While all of these tools and resources are at their disposal most artist don't know how to make these things work in concert. In this case they often need a music business consultant that will help them navigate the waters to ensure they aren't a victim of Industry Pimping.

Why is it so many politics involved in getting a record played in the night club?

RESPONSE: A music (record) company and their artist seek to become rich and famous from a hit song or songs. Politics is ruled by economics. The DJ, the club owner and the club promoter figured they should get more of the financial reward since their profession, occupation or position aids in the music (record) company and their artist becoming rich and famous. Makes sense (cents) to me, yet it is ridiculous at the same time. Hun, wha,t do I hear contradiction? Yes, but of course, life is full of them. :-)

Why are DJs treated like the lowest level personnel and they play the music first?

RESPONSE: DJs are only treated like the lowest level of personnel by some others in the music business not everyone. However, like most people in the music industry the djs position as in the case of record pools is being redefined. Everyone must prove their worth in the now/new music business model paradigm.

What can DJs do to get money without with beating the hell out of every new act?

RESPONSE: Provide additional services related to djing. Find other ways to create and sustain residual/passive income. May I suggest creating and writing an ebook. BOOK PIMPING reveals book marketing secrets. Additionally, they may want to establish a dj school and/or follow what other successful djs have done and copy them and their brand of business.

Is Internet Radio a formidable opponent to FM radio.

RESPONSE: Soon FM radio want be able to compete unless it significantly leverages its offline component with Internet or Satellite broadcasting.

How long before the major radio stations give in and go strictly online only?

RESPONSE: I don't think they will go strictly online as there still exist a viable market for what they do, but like the music industry their business model is changing and we are looking at more consolidations and syndicated radio in the terrestrial environment.

And the question of the day, Why is there no DJ Grammy award?

RESPONSE: Because voting members have not requested it. Once they do then there will be one. It's easier than one may think. Perhaps more DJs need to become voting members of NARAS.

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Music Business Hit Songs

How are hit songs defined in the music business?

A commercial hit song is one that typically garners within the top 10 position on Billboard Charts in the U.S.. To ensure there's no question a commercially viable hit song is one that reached number (1) one on the Billboard Pop, R&B/Hip Hop, Country, etc. Charts.

A hit song if radio and music sells are not inflated or artificially overstated are songs that the people (listening/buying fans) have determined to be a great song. People (listening/buying fans) determine this by their willingness to stay tuned into a radio station where the song is being played even during commercial brake, by calling into the station to request a song and/or when they pay to buy the music via CD, digital download, ringtone or otherwise.

An independent music company should define their hit songs by if the music met and/or exceeded its' expectations of sells and exposure to its' core audience or not. Additionally, while a hit song typically pays the bills of a music company its a string of continuous successes that keeps the company in business for years to come by being able to have a stable catalog of great songs to reuse over and over again (music publishing and licensing opportunities).

Some have and will define a hit song as being one that has supreme cross over appeal. For instance, Dear Momma by Tupac was a hit song in part because it crossed genre musical barriers. People who normally didn't listen to Rap/Hip Hop Music found themselves listening to Dear Momma by Tupac. That particular song appealed to a wide audience making it cross over or a "hit song."

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Mississippi Music Business

Mississippi like many other parts of the U.S. has a rich music culture. Historically the Mississippi Music Culture is best known for Blues and Gospel. However, David Banner a Hip Hop Head for sure has brought much attention to the market for Hip Hop/Rap Music.

If you want to get connected to the Urban Music Scene you'll want to visit the Mississippi Music Event Blog/Site. There you'll discover future events, emails and phone numbers with movers and shakers on the ground making it happen. Make sure you tell them JaWar sent you.



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Experience or Money in the Music Business

Below is my response to a question posed and often discussed in the music business. The question and discussion is about working for experience vs. working for money. Which should one choose and why. A number of music business executives have talked about how they started working for free and worked their way to top ranks in the industry.

Napoleon Hill, Author, Think and Grow Rich talked about working for the richest man in the world of his day for 20 years for free. Would you work for the richest man in the world for 20 years for free?

It is by all means best to work for the experience and connections you'll make along the way. However, every living organism has a belly that needs to be feed to sustain life for any extended period of time. In your youth the thought is that you have more energy and hustle than you know what to do with, so this is the time to work for experiences and connections. The goal is that as you become seasoned (veteran) -if you will you should have gained enough wisdom, information, connections and resources to warrant others wanting and NEEDING to pay you for your expertise.

As your experience increases you'll begin to have a knowledge on when others should begin offering and/or you should begin requesting money. It may go something like this. Hey, JaWar, we would like for you to speak on Dec 20, 2008 at our conference. I'd reply that's great, but with rising fuel and food cost I want be able to make this trip, because I've exhausted all of my financial (marketing) resources for the year. No, problem JaWar we will pay for your plane ticket, hotel and ground accommodations. Additionally, we will give you a food stipend of $75/day and pay you your normal speaking fee. We'll also give you a table to sign and sell your books during the conference. JaWar, would you be needing anything else?

Billy, the example above is one demonstration of how by me investing my own time, energy and financial resources to consult and speak at conferences over the years has turned into paid motivational speaking situations. Along the way I have had this job here and this job there, some paying a little and some paying a considerable amount.

Work whenever possible should not be a job (just over broke), but a career move that puts and/or keeps you on the path. Assuming that you admire Jay-Z as a business man would you mind working for him for free? -Probably not. You'd probably event invest your own money to move to New York to ensure you were able to work for him to learn what he would have to share. In fact, it's safe to say you'd find a part time job, even if it meant working in a factory or Burger King (no disrespect mind you) to ensure you were able to work for Jigga Man to learn what he could share in the way of experience and connections.

Is the Music Business Tainted?

Tainted a recording artist from Chattanooga, TN posted a serious music business forum on Word on the Streets Magazine Site. I overstood Tainted's frustration and decided to respond to his forum. Below you'll read his statements and questions followed by my responses. I must worn you that some of the language may be offensive, but I hate censoring people. Additionally, I thought that you'd get a better appreciated for Tainted's frustration.

I'm presenting this music business discussion, because I am believing you'll be able to walk away with something that may help you achieve your goals and realize your potential. As always I look forward to reading my readers responses. We have a donation button to the right of this blog, feel free to donate. :-)

Your forum seems to be born out of sheer frustration about the current state of the music business. However, I'd like to exam what you've said from a different vantage point, so that we may turn your frustration into deliberate, concentrated, executable, daily repetitive action.

Here goes:

It's so ironic and awkward how major artist always speak on being hungry but they ain't rapping like it.

RESPONSE: If you're goal is to get a record deal and you achieve that goal and don't set a new goal and objective you have accomplished your goal and the fight has been won, so your sound may become watered down. If after you receive your record deal and you set a new goal to create classic music and sell 1,000,000 downloads within 90 days now you have something new to work towards, thereby given you the hunger you need to stay edgy in your creativity and delivery.

These major artist are lying and saying that wasn't me... I was never know Correctional Officer. Mufuccas making statements then trying to renigg on the shit.

RESPONSE: We should all learn to be more responsible in our thoughts, actions and words. A wise man has taught us, if we think at least five (5) times before we speak we might be right (correct). Perhaps if each of us learns from this wisdom we are less likely to say things that will come back to haunt us in life in general and business in particular.

Not being a hater of no means but mufuccas getting deals who I know don't deserve.

ANSWER: In business we typically get what we negotiate not what we deserve. There's absolutely nothing preventing you from applying for a business license, forming either an LLC or Corporation, having an entertainment lawyer create a recording contract for your label and you signing yourself to your own company. In fact, you'd then have the elusive recording contract. Additionally, there's nothing preventing you from contacting tv, film and gaming companies and seeking to have them license your music for inclusion in their projects. This would be other deals within the music business that may bring you a certain amount of fame equity and money. The only thing stopping you is you for within this very message are links that will open you up to new beginnings, contacts and resources.

Coming out with these "Silly" ass tracks. "Super-hero" shit! nicca like Plies say damn near the same shit on er' track. Yo.....I don't understand this shit! The radio is being controlled by some mufucca who keeps playing the same shit over and over and over! Yo...I appreciate music for what it is...but when its rappers who are more tuned or fitted than these "snap" rappers then it becomes too repetitive.

RESPONSE: You may contact the thousands (1,000's) of Internet radio stations and seek to get your music played there, in addition to your community and college radio stations around the world. It may also be wise to make inroads with the various record pools, dj organizations and program directors in secondary markets in a effort to receive commercial radio stations. You'll need to have good, preferably great music, a burning desire, a practical written plan and money. Yes, this is a business and money is required, anyone who tells you it isn't is not being real with themselves, therefore they may not be real with you. They may still be involved purely as a hobbyist and not actively involved in the music business.

The game has changed so much! Who knows what t he labels want?

RESPONSE: Who care what the labels want? But since you asked here is what the labels want. The labels want you to bring them a hit record, maybe two or three. They want you to invest your money, time and energy to build a buzz online and in the streets. They want you to create and sustain a viable fan base who buys music, t-shirts, shoes, go to shows and so forth. The labels want you to come with a written business plan (road map). The labels want to take the lions share of the profit potential and want you to like it. The labels want to do as any business wants to do; minimize risk with a tremendously high return on their investment. If you don't like what I've stated great! Go start your own company and right (write) your own rules and articles of incorporation and do for self. Put your energy of frustration into your own situation and you'll see a change in your music business ventures.

As an artist you shouldn't be concerned with what any label wants. You should be concerned with what your current and potential fan (client) base wants. You are my potential fan (client) and I have assessed that you want real answers. So here and now I am delivering them to you.

I just know that it's a fucked up game.....somebody gotta play to win. Al I'm saying is give more competition so a mufucca will at least feel as though he came close and didn't lose to some one with far less talent!

RESPONSE: It's not purely about talent, but all the things I mentioned above and a whole lot more. I strongly suggest visiting my profile page and the resources provided within this message to get a better appreciation for the music business. After doing this you'll have no one to blame for your success or failure, but yourself. You'll have to update you mind set to be more positive in order to output greater creativity musically and in business.

Music Business Question -Who Owns the Music?

Who Owns the Music was a question posed by Allen Johnston -the Music Specialist. Among other things Allen stated "Ownership of the song does not lie with the artist or the label or the publishers, but rather the consumer."

Below is my response to Allen's original music industry forum post.

If the consumer buys your song and wants to give copies away are they wrong?

ANSWER: I don't think consumers are wrong in wanting to give away copies, but having them to give away copies is a bit different -sort of. If we look at many other consumer goods such as cars, couches, clothes, etc. Once we buy them they are ours (consumers) and we for the most part may do with them as we please. We may give them away or resell them. The choice is ours.

The manufactures business model isn't built off continually generating money from the sell of that one car, couch, clothes, etc. However, the nature of the music business/music publishing is built around reselling music over and over in the case of catalog music. So this changes the dynamic a bit when we discuss the consumer giving away music that they purchased.

From a marketing perspective I think it's a wonderful opportunity as most all businesses have to give away a sample of their work to entice people.

Allen you and I are constantly online sharing valuable information about the music business, giving away articles and feedback that we should charge for without question. However, we enjoy helping others while helping ourselves and have witnessed the benefit of giving and getting and getting and giving. I think part of the question or sentiment of consumers giving away music that they bought is how much is to much to give away. For many people they haven't been in business long enough to witness how giving away music translates into increase ticket sells at their shows, merchandise sells and increase music sells on future releases.

Ownership of the song does not lie with the artist or the label or the publishers, but rather the consumer.

RESPONSE: Legally, ownership lies with the artist, publisher, copyright holder, etc. From a marketing standpoint the music ownership should lie with the consumer to get maximum exposure.

I've created and given away several music business ebooks that could have easily sold for $19 to $147, but I choose to give them away as a carrot to build my brand as a motivational speaker, author and business consultant. By giving them away I build my brand in a viral vacuum that gives me the type of marketing I couldn't pay for. If I were a new artist or an artist seeking to reinvent themselves I'd give away some of my best music. This is what rap/hip hop artist have done with mix-cds which has helped to fuel the explosive numbers that it has done over the years. Likewise Rock bands often perform for free and give away music to get more people to shows so they can sell merchandise.

Allen if the artist and independent labels overstand how giving control of their music to consumers will generate future sells then they may put it into their plans that will yield great reward down the line. Now that's Industry Pimping.

To be fair, Allen did have a reply to my response, but I have not included it here, perhaps you'll see the full discussion in a future Music Industry Conneciton Ebook. I'm really excited about hearing my readers responses to this discussion, feel free to chime in and leave a comment.

China Music Business -Are You In?

According to the Wall Street Journal's Loretta Chao

--Internet users in China can search for songs by singer, song or album title on Google's search page and then download licensed music files for free.

The service will be supported by advertising revenue, which will be split between Google, the music companies and a Chinese music company

Under the experimental business model, the companies would provide high-quality recordings of licensed music for free, which is unprecedented in China. Read the full article click here.

In 2007 we talked about the New Music Business Model and the various revenue streams that embodied it. You'll want to view the New Music Business Model to see how nearly 12 months later how the information is coming full circle and being attempted on a very large scale. Additionally, there's details on how some are using technology to monetize their intellectual property ie music. The Make Money Online video speaks to this dynamic.

How will Orphan Legislation and offering music for free help and/or hurt musicians, recording artists, music producers and music publishers?

Women Struggles in the Music Business

Below are my responses to a forum started by Naisha, CEO, Urban Relations who raised several questions and concerns about the Struggles Women Face in the Music Industry. From time to time this topic comes up on various music business blogs, sites and social networking communities and wanted to share my response with my readers.

It will be fantastic to get honest feedback from my readers on this one. Thank you.

ANSWER refers to my response to the question or statement directly above it.

Making it in this industry is hard for anyone.

ANSWER: That's true

But even harder for females to enter this male dominated field.

ANSWER: This is probably extremely true

Could it be we are not taken seriously?

ANSWER: It's person specific as opposed to gender, as there are a number of men I don't take serious, because they are silly as all get out.

Or could it be that we pose as a threat?

ANSWER: You only pose a threat to those who are feel you are a threat, because they are weak in their own position or perception of a position. I always welcome people who are sharper, more intelligent and hungrier than myself to be on my team. The issue is this has never happened. :-)

What ever the reasons are we can't dwell on it. Just know that their will always be obstacles to face coming into the industry.

ANSWER: Life has challenges it is a part of existing for every living organism on earth we as humans are no different be it man or woman in music or not.

Do you know what obstacles are? They are there to show us how closer we are to the finish line every time we go over a hurdle. (This applies to everyone)

ANSWER: How about that!

Our goals should always motivate us to keep pushing forward. Being a loser does not look good on anyone's resume, but being a winner will take you far in life. And being a winner doesn't always mean you actually won the race, it means you actually finished it.

ANSWER: Now that's true and Industry Pimping!

You always have to put your best foot forward and demand respect or else you will be left out in the cold w/o a sweater.

ANSWER: It has been said that we typically get what we negotiate not what we deserve, this seems to hold true based on what you just said.

FYI: DON'T MIX BUSINESS WITH PLEASURE. (I had to learn the hard way)

ANSWER: I disagree with not mixing business with pleasure. Every relationship will have its' own set up challenges and learning curves. It is a personal choice if we choose to mix business with pleasure. In some instances it may be an asset as opposed to a liability and is really person/relationship specific as to if it will work or not.

GOJAWAR.COM -My profile might cause you to move, be careful if you like standing still.

Music Business 7-Day Action Plan

I've began putting up a 7-Day (challenge) Action Plan on a number of forums online. The objective is to get people moving in a forward motion, so that they may accomplish their 12 month goals by doing a little something every 7-days.

Below is part of one of my original post and a conversation that brewed from it. Perhaps in the conversation you'll find what you need to get and keep you moving in the right direction, so that this time next year, you'll see tangible results instead of saying I wisha, woulda, coulda...

ORIGINAL FORUM POST by JaWar:

What will you do within the next seven days to ensure you achieve your 12 month goals and objectives?

Attempt to be very specific and indicate those things that may be measured. For instance, I will download and read the Music Industry Connection Book Series by JaWar. :-) Additionally, I will apply as a songwriter and music publisher with ASCAP, BMI or SESAC. I will register my own domain name this week through a domain registrar.

Your response may look like this...

1) I will download and read the Music Industry Connection Book Series by JaWar. :-)
2) I will apply as a songwriter and music publisher with ASCAP, BMI or SESAC.
3) I will register my own domain name this week through a domain registrar.

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Leslie G. responded, JaWar I'm already doing these things. I have a blog and a website now what she asked?

I responded to Leslie by stating...

You are off to a great start and ahead of the game Leslie. Keep in mind that while there are over 1,000+ people on this site [this was in reference to the forum/site were the original post appears] very few of them do much more that set up a profile, the ones that do rarely contribute to the forums or blogs with real content to help themselves or others, it's gimmie, gimmie, gimmie!

So some of the people you'll want to network with our the ones who our posting on this forum [this was in reference to the forum/site were the original post appears]. You see this forum goes beyond conversation it forces you to put a plan in writing or on the screen and take initiative, so you'll want to build relationships with others who are doing as you are in the spirit of things.

You'll want to continue to set and accomplish 7-Day Action Plans every 7-Days. These action plans should be tied directly into your 12 month goals and objectives which should be directly tied into your 3, 5, 7 and 10 year plans.

Additionally, reread the Music Industry Connection Books you have in your possession and begin to discuss them with people on this forum and in the various Music Industry Connection Groups I've started on this and other Ning-Thing Sites [this was in reference to the forum/site were the original post appears].

You'll want to update your blog at least 1 to 3 times a week. If you update your blog just once a week within one year your blog will have 52 post. Over time you'll see how this will open new windows of opportunity for you, but you must stick to the plan and the script even when it gets tough and it seems like you are alone, you must keep going no matter what, DON'T GIVE UP!

Mention JaWar and the Music Industry Connection Book Series in some of your blogs, it will help bring you traffic. It may seem like this only helps me, but the way that I brand, market and promote myself and company has people Googling me and your blog may be one that comes up when they do. I do ask that you provide a link or three to some of my sites. Heck you could even do a review of my videos and books.

Make it a point to go to two to three music conferences outside your city before the end of this year. Get a sponsor if you need to get the money to travel, but get outside your market and use the Internet to network with people in the host city you'll be traveling to. All these things help, BUT IT TAKES TIME, this I assure you.

Music Business Moment of Truth

A young man contacted me the other day through an online forum and asked that I call him because he wanted to talk. I sent him a response asking what would be the nature of our conversation? He said he liked the way my profile was laid out and how I was sharing information that would empower others to do for self and that he too was interested in being a published author and motivational speaker. The young man also stated he didn't have any money.

Fantastic, I replied and what would be the agenda or specific purpose for the call and why did you mention that you didn't have any money? The young man said he wanted to ask me a few questions and new that as a business consultant that I would charge for my time. Sounds good was my response. I stated in the interest of time I've found it good to have some specific questions to deal with to ensure we make the most of our time. Additionally, I typically reserve phone time for current or potential clients. I then asked him if he had any type of budget? He said yes, but it was small. What's the amount I asked? He said $75-$100. I asked him if he had a Paypal Account or Major Credit Card so we may get that "moment of truth" out the way and begin.

The young man stop responding after that!

Perhaps I offended him. Perhaps I was wrong for asking what was his budget after he stated he didn't have any money. However, it has been my experience that we generally pay for what we value. While this may be an extreme case it's safe to say that most of us value food, so we are willing to pay for it. Often, when it comes to information that may empower us to move our businesses and careers forward we don't place the same level of value on it. Maybe it's because information may be gathered so quickly by Googling or maybe, because we are not accustomed to paying for consulting/coaching services. Whatever the case when I begin to bring a potential client and I to the "moment of truth" (payment time) it is quickly determine how serious they really are.

When people have to start paying for products and services to help boost their business and careers their enthusiasm for wanting to work with me changes dramatically in many cases.

People are willing to waste their time and mine with no remorse. When someone doesn't have a budget (money) it makes it simple for them to waste our time, because they have nothing to loose. They are not investing years of experience, connections and resources. They are not giving up anything in return as they are the sponges seeking to soak up the products and services being offered.

This blog is being presented to remind us that while we may have a love for music, many of us have invested a considerable amount of time, energy and resources to master and perfect our craft that brings tremendous value to others. Many of us have made a number of sacrifices along the way and in many instances continue to this day.

We all must pay. Either we pay now or we pay later, but we will pay. Typically, if you pay later (future) the cost is much, much higher than paying now (present).

If you are looking for some additional streams of revenue you may want to consider making money online. Below are a few resources to get you started.

Money in Music
Lease Beats Make Money