Networking in the Music Business

On Monday, Dec. 1, 2008 I moderated another music business panel for the Step Yah Game Up Event. The panel included a few multi-platinum music producers, songwriters and industry executives.

To date I've only had two people to follow up with me with a venue that had between 150 to 200 people, many whom are recording artist, aspiring music producers, singers, songwriters and so forth. While the number of people that have follow up seems low, percentage wise it's right on time. Most people attend music business conferences, industry panel discussions and networking events and still don't get it. They think that stardom, riches and fame happen because they make great music or because they represent an artist that makes great music.

Science teaches us that objects in motion tend to stay in motion. Therefore it would be beneficial for someone looking to rise above the rest to network, by giving out business cards, collecting business cards, shaking hands, introducing themselves and really working the room before and after a music business panel or music conference.

Toe out of New Orleans followed up with a phone call. To show you how repetition is the key, Toe and I have ran into each other a few times at various music industry events. We've spoke briefly in the past. While at Step Yah Game Up we made it a point to converse a bit more. I suggested that he follow up with me via a phone call, he asked when I said tomorrow and he called me two days later. Thing happen, but he did call in what I consider to be a relatively short time. We are now talking to see how my firm may be able to give him greater education on the music business and create and implement a strategic plan so he may be in a better position to achieve his goals and realize his potentional.

Kim L. Atwater, President/CEO, One Entertainment ELSS and One Entertainment PE also contact me from Step Yah Game Up and did so email.

One never knows where a handshake, business card exchange or collection of email address will lead, but rest assured if you stand still you'll get left behind. What will you do within the next 24 hours to adjust yourself to make residual/passive income in business and possibly the music industry? Follow me at twitter.com/jawar for motivational messages.