Below are my responses to questions asked by Nworcs Radio on a music industry forum. Perhaps there's something you'll be able walk away with here. As always I look forward to receiving your responses and constructive criticism.
START QUESTIONS HERE:
How can a new artist with low budget get his music broken?
RESPONSE: The artist must have a burning desire, a practical written plan and execute that plan daily. The artist should have great music and recurring budget. The artist may use a combination of offline and online marketing and promotions tactics and strategies including social networking communities, blogs, websites, Internet radio, email list and a host of other opportunities. While all of these tools and resources are at their disposal most artist don't know how to make these things work in concert. In this case they often need a music business consultant that will help them navigate the waters to ensure they aren't a victim of Industry Pimping.
Why is it so many politics involved in getting a record played in the night club?
RESPONSE: A music (record) company and their artist seek to become rich and famous from a hit song or songs. Politics is ruled by economics. The DJ, the club owner and the club promoter figured they should get more of the financial reward since their profession, occupation or position aids in the music (record) company and their artist becoming rich and famous. Makes sense (cents) to me, yet it is ridiculous at the same time. Hun, wha,t do I hear contradiction? Yes, but of course, life is full of them. :-)
Why are DJs treated like the lowest level personnel and they play the music first?
RESPONSE: DJs are only treated like the lowest level of personnel by some others in the music business not everyone. However, like most people in the music industry the djs position as in the case of record pools is being redefined. Everyone must prove their worth in the now/new music business model paradigm.
What can DJs do to get money without with beating the hell out of every new act?
RESPONSE: Provide additional services related to djing. Find other ways to create and sustain residual/passive income. May I suggest creating and writing an ebook. BOOK PIMPING reveals book marketing secrets. Additionally, they may want to establish a dj school and/or follow what other successful djs have done and copy them and their brand of business.
Is Internet Radio a formidable opponent to FM radio.
RESPONSE: Soon FM radio want be able to compete unless it significantly leverages its offline component with Internet or Satellite broadcasting.
How long before the major radio stations give in and go strictly online only?
RESPONSE: I don't think they will go strictly online as there still exist a viable market for what they do, but like the music industry their business model is changing and we are looking at more consolidations and syndicated radio in the terrestrial environment.
And the question of the day, Why is there no DJ Grammy award?
RESPONSE: Because voting members have not requested it. Once they do then there will be one. It's easier than one may think. Perhaps more DJs need to become voting members of NARAS.
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