Written by Allen Johnston -the Music Specialist Today's independent artists need to be able to redefine how they market and promote their career. At the top of the list are the new tools made available via Web 2.0 applications. Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.
Musical communities are starting to pop up around the world and they are being fueled by the advent of Web 2.0. People are communicating, collaborating, procuring and promoting art, music, film, education and entertainment in ALL of its forms online. This is creating a massive movement of new ideas, new friendships, new revenue and new understandings worldwide.
As a creative person trying to expand your business, using Web 2.0 technology should be an essential part of your program.
One of the largest Web 2.0 application networks available for artists is NING. (http://www.ning.com/)
Gina Bianchini CEO and co-founder said "We started Ning with a simple premise. We wanted to see what would happen if everyone had the freedom to create their own social network for anything. We thought the results would be amazing, but they have truly surpassed our expectations. From artists to musicians, athletes, bloggers, video channels, journalists, students, educators, parents, craft hobbyists, alumni, and interest groups, the range and diversity of the social networks on Ning are profound you don't have to appeal to Ning for the features you want. If you have the time and the inclination, you can build them yourself. It's the software equivalent of Home Depot. Unlike other services that offer a "one-size-fits-all" offering, your social network on Ning runs on a programmable platform."
Because Ning allows its users to create, market and maintain their own networks many different and exciting communities have developed.
Hip Hop Is Us - http://hiphopisus.ning.com/ bills itself as "This is YOUR HOUSE - The #1 Hip Hop Community in the Universe".
Soul Commune - http://www.soulcommune.com/
Soul Commune is a music-oriented networking service that allows Members to create online profiles in order to facilitate the promotion of music, increase the exposure of signed and unsigned artists and give the fans a central location for discovering new music. The Services offered by Soul Commune include the Soul Commune Website, the Soul Commune media player, and other features, content, or applications.
Move Radio - http://www.moveradionetwork.com/
Move Radio is a new mobile music destination, offering free DJ mixes streamed to your mobile phone. They are building a community of music lovers who want the best mixes and beats on the go. This site serves as a platform to access their mobile application and preview hot DJ mixes from around the world. Move Radio has recruited top DJs throughout the
The Studio Exposed - http://thestudioexposed.ning.com/
Real producers, real professionals showing you real knowledge about the business of music, The Studio Exposed consists of Bryan-Michael Cox, Donnie Scantlebury, Adonis Shropshire, Kendrick Dean, Sam Thomas, Troy Clark, Jahi Sundance Lake and Don Bowie. Utilizing video the show is produced by Breht Gardner, Bryan-Michael Cox. Fred Bumaye and the site houses hundreds of like minded individuals.
Some of the tools available to Web 2.0 users are music widgets, applications that allow you to place your music or the music of others directly upon your website. These widgets have many different capabilities including the ability to sell music downloads. More and more people are placing their music online for free just to get noticed and to obtain fans.
Video players are fast becoming the widget of choice within the Web 2.0 communities, and they couldn't come at a better time. The ability to see and hear individuals and groups from around the world is not only exciting but has many positive benefits for the world community at large. Recent viewings on Web 2.0 communities have shown daily activity, parties, events, lectures, dinners, meetings and of course many educational applications.
As of this moment the
The top 10 countries with business regulatory and infrastructure environment, the readiness of people to use and benefit from the Net, and actual usages of the latest technologies are: Denmark Sweden Switzerland USA Singapore Finland Netherlands Iceland South Korea Norway Innovation always comes from the consumer side of the web, for the people use it constantly.
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