Below is my reply to a forum about how a music producer should go about seeking a music manager to help them get placements.
Rel, speaks the truth about building your own buzz. Everyone wants to be on the winning team. Typically, great managers would have watched you for awhile before approaching you and/or the both of you would be at the same point in your careers and develop in the music business at the same time. The growth I'm speaking of is true of Chaka Zulu & Luda and Jason Geter & T.I. In both situations they sort of came up together. Sean Garrett is a rare breed of music producer, songwriter and recording artist, as he doesn't have a music manager as such. However, Sean has the ability to be articulate, knows what he wants and typically gets it.
In both examples -the artist in your case -music producer would do all that you can to work with independent artist who might have a situation developing and/or a strong Internet, street, club or radio buzz.
If you have heat (hit music) it makes things a lot easier for you. The other thing is having a pleasing personality. This doesn't mean that you have to kiss *ss per se, but it does mean that people have to believe they can put you in the studio with Mariah, Whitney and Janet, etc. and you'll perform as a music business professional.
Many people have gotten placements by working in a particular recording studio and networking while there. There's no specific way, but then again there is. There's no specific way because it's not like educating yourself to become a C.P.A. or attorney where the process is clearly laid out. However, it's a specific way because of what was mentioned earlier about having hit music, a pleasing personality and building your own buzz. Through these efforts you'll see results, as long as you don't get out the game (music business).
For additional details download either the Atlanta Music Industry Connection or Los Angeles Music Industry Connection Ebooks.