It has been my experience that it's the companies that are very aggressive in branding, marketing and promotions that get their point across and often get closer to closing the deal. Marketing and sells is a numbers game. The more people you expose your message to in your target market the greater the opportunity for increased sells.
I've been banned from music business and other professional networking sites. I've been asked to not promote so much on various sites. Some people would have gotten discouraged, but I get excited. You see if you weren't doing anything no one would have anything to say. MORE IMPORTANTLY, the compliments of how my information and Music Industry Connection Books have helped people far out weigh the folks that have banned me from their sites or asked me not to market so aggressively.
Ironically, enough the same people that have asked me not to market so much on their site often have turned right around and asked members to help them promote their site or their site isn't at the top of it's game. hmmmmm!!!
Someone shared with me that 33.3% of the people will not like you no matter what you do, 33.3% of the people will love you no matter what you do and 33.3% of the people straddle the fence and may go either way. Therefore, do what you must to maintain a happy, healthy and wealthy lifestyle and business without compromising your personal integrity and the good will of others. Brand, market, promote and otherwise publicize your business.