A distribution deal is better than a record deal as the record business is quickly being phased out. By distribution I mean tapping into some form of Digital Marketing System that gives one a greater reach than they would have on their own, wherein they maintained creative control and rights to their name, likeness, image and copyrights. A distribution deal should only be sought after when a media company (formerly record label) has created a significant buzz with clients (end users/consumers). At this point distributors will seek you ought for a piece of the pie. As everyone wants something good to eat and to be on the winning team.
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Music Industry Connection, Music Money, Music Conference
